Regional Business Director (South Carolina) (Asheville, NC) - Biosense Webster, Inc.

Auris Health

Auris Health

South Carolina, USA
Posted on Wednesday, September 13, 2023


Biosense Webster is recruiting for a Regional Business Director, located in South Carolina and Asheville, NC.

Summary of the job:

The Regional Business Director (RBD) is responsible for implementing/driving the Biosense Webster commercial strategy by leading Sales and Clinical personnel and activities to achieve business goals and increase profitable sales growth in a rapidly growing marketplace.

Under (e.g. limited supervision, general direction, etc.) and in accordance with all applicable federal, state and local laws/regulations and Corporate Johnson & Johnson, procedures and guidelines, this position:

Key Responsibilities:

  • Drive top line sales results in the assigned Region of the US Sales & Field Service group, in line with the Business Plan – including defining and managing the monthly and annual sales objectives for all of the Region’s Sales and Clinical Personnel
  • Meet and exceed sales and profit targets for the assigned Region of the US Sales & Field Service organization
  • Provide accurate sales forecasts, develop and complete tactical sales plans including quotas and account objectives
  • Coach and manage (directly) the performance and competency development of Territory Managers (TM) and EP/ULS Clinical Account Specialists (CAS) direct reports
  • Coordinates the appropriate use, budgetary allowance, and customer interactions of Region’s per diem clinical support
  • Responsible for developing and improving the clinical proficiency and certification of employees through partnership with the Clinical Education Manager (CEM) in a manner that prioritizes business results/relationships and attainment of Region/Area business goals
  • Responsible for developing the sales and negotiation proficiencies of the Territory Manager.
  • Recruit, develop and retain talent in the Region (e.g., selection, performance management, succession planning, development planning, retention planning, etc)
  • Develop and implement Company’s commercial, field training, product and services marketing strategies and tactics through the field organization under their responsibility
  • Develop and implement customer relationship strategies through their organization to ensure effective relationships with key clinical and commercial
  • Responsible for developing strong customer relationships within the Region with key customers
  • Drive organizational development and change (e.g., Pod organizational model)
  • Partner with internal stakeholders (e.g., Commercial Excellence, Marketing, Commercial Effectiveness, Technical Services, Sales Operations, etc.) to develop and implement Region strategic plans
  • Participate in national projects for the field organization
  • Build positive change and an environment of team engagement and motivation
  • Infuse the Johnson & Johnson Credo values and Biosense Webster Company culture into the Region
  • Understand, adhere to, and hold team accountable for adherence to Company programs, policies and procedures (e.g. pricing models, expense reporting, compensation, healthcare compliance, etc.)
  • Assess market conditions to develop and executive driven strategies to grow market share in the Region in line with the Company’s strategic direction
  • Responsible for ensuring subordinates follow all Company guidelines related to Health, Safety and Environmental practices and that all resources needed to do so are available and in good condition
  • Responsible for ensuring personal and Company compliance with all Federal, State, local and Company regulations, policies, and procedures
  • Lead region’s expense budget
  • Performs other duties assigned



  • Bachelor’s degree required
  • Advance degree (e.g., MBA) preferred

Experience and Skills


  • Minimum 5 years of professional work experience required
  • Minimum of 3 years of Sales or Marketing experience in the US medical device industry required or 2 years prior Sales Management experience in the healthcare industry required
  • Experience as a field trainer or project leadership preferred


  • Minimum of 2 years of business experience in the Cardiac Electrophysiology or Cardiovascular industry preferred
  • Preference to live within the Region

Additional Skills:

  • Results and Performance Driven
  • Sense of Urgency
  • Critical Thinking
  • Big Picture Orientation
  • Intellectual Curiosity
  • Prudent Risk Taking
  • Organization & Talent Development
  • Collaboration & Teaming
  • Self-Awareness & Adaptability

Other Skills/relevant experiences:

  • Presentation Skills
  • Collaboration and Teaming
  • Business Acumen
  • Customer relations

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit www.careers.jnj.com.