Johnson & Johnson is the world's most comprehensive and broadly based healthcare Company, touching the lives of nearly a billion people every day. Our Family of Companies throughout the world compete in consumer, pharmaceutical, and medical devices and diagnostics markets and have the skills and resources to tackle the world's most pressing health issues.

1. 포지션: Sr. Brand Manager
2. 계열사: 존슨앤드존슨 비전케어 (Vision Care)
3. 근무지: 서울시 용산구

4. 근무 형태: Regular

[Summary]

Will be responsible to lead ACUVUE Contact Lens business in Korea focusing on Clear Portfolio. ACUVUE owns clear strength in the Clear portfolio vs. competition and strive to lead the category growth. Will develop and implement comprehensive marketing strategy/plans for our business targeting both consumers and eye care professionals to maximize consumption that leads to company targets. Also, will look into different business and Go-To-Market models for upcoming new products with out-of-box thinking and strong drive to seek un-tapped opportunities.

[Responsibilities]

1. Develop comprehensive marketing strategy/plans for both consumers and eye care professionals

2. Manage the planning & execution of annual marketing plans with consumption forecasts

3. Build strong relationship with all Korea Team members and regional Team members

4. Develop integrated consumer communication and/or adaptation campaigns, including digital, social, PR, and in-store POSM

5. Design and implement integrated in-store activation strategy for optical stores in close partnership with all key cross-functional partners

6. Oversee 3rd party agency relationships and work closely with them to strategically maximize their performance to drive consistent business results

7. Plan annual marketing budget to achieve the desired brand performance and monitor and control marketing budget to ensure compliance to company objectives and optimize spends for effective utilization of the investments.

[Requirements]

- +9 years’ experience in Brand Marketing with preferred category in FMCG, Health Functional Food, Cosmetics

- Bachelor’s degree (or higher) in relevant field required

- Good knowledge of customer/B2B marketing

- Strong knowledge for online, brand marketing and media management

- Strong passion to win in a highly competitive market and to move projects ahead

- Being a bold individual leader with high self-motivation to advance & progress

- Analytical skills & marketing executional fundamentals

- Strong knowledge in strategic marketing planning, branding and product messaging for consumer, shopper and professional

- Fluent English skills in writing, verbal communication, and presentation

- Being a good communicator/collaborator to work cross-functionally

[지원 방법]
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