Description

Key Responsibilities:

• Develop overall portfolio strategy, launch strategy for new pipelines and marketing plan(s) in alignment with global, regional and local strategic direction.
• Timely execution of marketing plan(s), programs and materials in collaboration with sales and medical affairs, including regular monitoring and adjustment as the need arises.
• Enhance market/patient access for our products through innovative ways while navigating the constantly evolving oncology access landscape.
• Accountable for leading and implementing the launch plans, brand plans and mapping out the long-range financial plans.
• Engage and develop KOLs/speakers and key prescribers through relevant engagement activities and field visits.
• Conduct regular product training and monthly business reviews.
• Perform relevant market research and analysis to support decision-making, including regular market analysis and review to tweak strategies as appropriate.
• Ensure operational excellence in handling vendors, promotional budget, inventory forecast and timely submission of reports.

Qualifications

Qualifications:

• Minimum bachelor’s degree with a preference for Science/Pharmacy/related science background or business/marketing.
• Validated experience of over 6 to 8 years in the pharmaceutical industry and knowledge of local healthcare system.
• At least 2 to 3 years of marketing/product management experience

• Learning agility and resilience to adapt swiftly in an ever-changing complex business environment.
• Demonstrated ability to resolve conflict, influence teams, and to build relationships in meeting organizational objectives, without formal authority.
• Ability to lead multiple large-scale initiatives simultaneously.
• Customer and resulted oriented, and assertive personality with growth mind-set.
• Excellent business insight, and strategic and critical thinking skills with an understanding of healthcare ecosystem trends.
• Ability to handle relationships with HCP, key institutions, professional associations and key decision-makers.

Preferred experiences:

• Experience in the therapeutic area of lung cancer/oncology/hematology
• New product launch experience
• Knowledge in gene testing and companion diagnostics

This position requires up to 30% domestic travels.