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Senior Manager, Downstream Marketing

Cala Health

Cala Health

Marketing & Communications
San Francisco, CA, USA
Posted on Friday, June 21, 2024

About Cala

At Cala, we’re working to free people from the burden of chronic disease. We began by creating the first non-invasive prescription therapy for hand tremor. After years of careful fine-tuning and improvements, we released Cala kIQ — our most sophisticated therapy yet. Our products have empowered thousands of people to get back to their lives with confidence and ease.

But we won’t stop there. Our pioneering technology can be applied across neurology, cardiology, and so much more. It’s all part of our mission to help people in their struggle with chronic disease. We’re only just getting started.

The Opportunity

Cala Health is seeking a Senior Manager, Downstream Marketing to join our growing team. This Senior Manager is responsible for developing and driving key marketing and business objectives for Cala’s Product Portfolio, with a focus on downstream marketing and commercial execution. This includes involvement in building and refining the commercial strategy while helping to expand adoption and utilization of Cala solutions. This person demonstrates a high level of strategic thinking, business acumen and has experience with product launches and commercialization and promotion of medical devices (Class II/Class III preferred). This Senior Manager will report to the Senior Director, Product & Commercial and will not have any direct reports.

A Day in the Life

  • Develop marketing plan and drive execution to meet organizational objectives
  • Leverage marketing capabilities (market assessment, segmentation, product positioning, message development, channel identification, tactic creation, etc.) to drive commercialization
  • Support sales initiatives through targeting, education, and collateral/resource development
  • Partner with product, sales and medical affairs to develop content and tools to support marketing plan execution
  • Continuously measure the impact of marketing initiatives and drive continuous improvement
  • Responsible for the integrated marketing channel mix (digital, social media, PR, congresses, etc.) as well as the LAR process
  • Monitor and manage activities related to the competitive landscape
  • Conduct VOC and market research to support initiatives and utilization for commercial strategy
  • Support customer engagement activities including journeys and gather feedback on ongoing marketing initiatives
  • Spend time in field sales to gain market and clinical insights while building relationships with internal / external customers

Skills and Experience

We are looking for a leader who can thrive in a dynamic, fast-paced startup environment.

  • Bachelor's degree in business and/or life sciences required; Advanced degree (MBA preferred)
  • Minimum 6 years of Marketing and Product Management experience in a regulated industry required
  • Downstream marketing and/or product launch experience required
  • Strong work ethic, self-motivation, and resourcefulness
  • Strong understanding of the complexities of the medical device market and customer needs; DME experience a plus
  • Ability to develop, rationalize, and present strategy while also being detail oriented to manage day-to-day logistics and administrative responsibilities
  • Ability to work effectively in a team-based environment and partner with internal and external stakeholders
  • Excellent communication and interpersonal skills
  • Ability to travel up to 20%

Cala Health believes our success is based on diversity of people, teams and thinking. We offer all employees the tools, training and mentoring they need to succeed. Our selection process is driven by the key requirements for the role rather than bias or discrimination on the basis of a candidate’s sex, gender identity, age, marital status, veteran status, non-jobrelated disability/handicap or medical condition, family status, sexual orientation, religion, color, ethnicity, race or any other legally protected classification.