The Asahi Kasei Group operates with a commitment of creating for tomorrow. Our business sectors, Material, Homes, and Health Care, contribute to the development of society by anticipating the changing needs of those around the world. We look for candidates that offer a fresh perspective and a variety of skills to help us achieve our commitment.

We are currently seeking applications to fill the following job opening at Asahi Kasei Bioprocess where we sell Planova® virus removal filters and develops and manufactures related bioprocess equipment.

Company:

Asahi Kasei Bioprocess America, Inc.

Job Description:

We are currently looking for a Digital Experience Lead to join our team at AKBA in Glenview, IL! The individual in this role will lead and enhance our digital marketing programs and online customer experiences – overseeing marketing automation platforms, CRM data management, corporate website updates, landing page creation, digital advertising, and analytics – to engage customers throughout their lifecycle and drive business growth. If you are a data-driven marketer with strong technical expertise in Salesforce platforms and web content management, combined with creative skills in content and design, who can optimize campaigns and ensure a consistent, impactful digital presence across all channels, please apply to join our growing company!

As an Asahi Kasei Bioprocess America employee, you will enjoy:

• Strong company culture
• Competitive Compensation with Bonuses
• Great health benefits with the company paying over 80% of insurance premiums
• Wellness Program
• Paid Time Off
• Strong company match to 401(k) contributions
• Tuition reimbursement program
• Giving Program
• Paid Parental Leave

Duties/Responsibilities:

• Integrated Digital Campaigns: Coordinate the execution of integrated B2B digital marketing campaigns (email, website, social media, and digital advertising) to generate qualified leads and reinforce brand awareness across the customer journey. Coordinate campaign calendars and ensure each initiative is properly targeted to prospects or customers at appropriate lifecycle stages, from initial engagement through retention.
• Marketing Automation & CRM Management: Administer and optimize the company’s marketing automation tools – specifically Salesforce Marketing Cloud Account Engagement (Pardot) and Salesforce Marketing Cloud – to build and manage automated email programs and customer journeys. Set up segmentation, triggers, and workflows for lead nurturing and lifecycle campaigns. Maintain and improve the Salesforce CRM database by ensuring data integrity, proper segmentation of contacts, and effective syncing of information between marketing and sales. Monitor lead scoring and distribution to make sure marketing-qualified leads are captured, tracked, and handed off to the sales team in a timely manner, along with relevant insights.
• Website Upkeep & Landing Pages: Generate the creation of dedicated landing pages for marketing campaigns, product promotions, and events using content management tools to ensure a user-friendly experience and effective conversion of visitors into leads. Optimize web pages and landing page layout for engagement and track performance metrics (traffic, form submissions, etc.) associated with these pages.
• Digital Advertising & SEO: Oversee digital advertising initiatives on platforms such as Google Ads, LinkedIn, and relevant industry channels. Coordinate the development of ad content and manage bid strategies. Ensure that online ads and sponsored content are targeted effectively to the desired audiences. Monitor ad performance and conversion data, adjusting keywords, targeting, creative, and spend to maximize ROI while maintaining consistency with brand standards.
• Analytics and Insights Reporting: Leverage analytics tools to track and evaluate digital campaign performance and user behavior across our digital channels. Monitor key metrics such as email open/click rates, website traffic, landing page conversion rates, and advertising ROI. Analyze trends and prepare regular reports or dashboards to communicate results and insights to stakeholders. Use data-driven findings to recommend and implement optimizations for ongoing campaigns, website improvements, and overall digital strategy.
• Content Creation: When necessary, apply basic graphic design or HTML skills to customize marketing assets or page layouts to meet campaign objectives and timelines.
• Cross-Functional Alignment: Work cross-functionally with other teams to align digital marketing initiatives with overall business goals and product campaigns, support product launches, promotions, and account-based marketing efforts via digital channels.
• Continuous Improvement & Innovation: Stay up to date with the latest trends and best practices in digital marketing, marketing automation, CRM, web technologies, and analytics. Proactively research new tools, features, or techniques (for example, updates in Salesforce Marketing Cloud capabilities, new social media advertising formats, or improvements in SEO/SEM strategies) that could enhance our marketing efforts. Recommend and implement approved enhancements to our digital marketing approach, embracing innovative strategies to improve customer engagement, lead generation, and overall marketing efficiency.
• Additional Duties and Responsibilities: Perform special projects as assigned and assist with other marketing initiatives as necessary to support the team and organization.

Qualifications/Requirements:

• Bachelor’s degree in Marketing, Communications, Business, Digital Media or a related field.
• 5+ years of experience in digital marketing or marketing communications, with hands-on responsibility for marketing automation, website management, and campaign execution (B2B experience in the life sciences or pharmaceutical industry is a plus).
• Proven expertise in Salesforce CRM and Salesforce Marketing Cloud Account Engagement (Pardot). Familiarity with Salesforce Marketing Cloud (Email Studio, Journey Builder, etc.) and Salesforce Einstein Analytics (or similar marketing analytics tools) is highly preferred.
• Experience managing and updating corporate websites and building landing pages using a content management system (CMS) or HTML/CSS. Basic understanding of SEO principles and web design/user experience best practices.
• Proficiency in digital advertising platforms (for example, Google Ads and LinkedIn Campaign Manager) and experience using web analytics tools (e.g., Google Analytics) to monitor performance and derive insights.
• Basic graphic design skills and a good eye for visual presentation. Experience with design and content creation tools such as Adobe Creative Suite (e.g., Photoshop, Illustrator) or other multimedia tools to produce and adjust marketing visuals is beneficial.
• Strong analytical skills with the ability to interpret data and marketing metrics to drive decision-making.
• Excellent project management and organizational skills, capable of managing multiple campaigns and deadlines simultaneously while maintaining high attention to detail.
• Outstanding written and verbal communication skills. Able to clearly convey marketing plans and performance results to stakeholders at various levels of the organization.
• Collaborative team player who can work effectively across departments and with international teams. Self-motivated and proactive in driving projects forward, with a creative problem-solving mindset and adaptability to changing strategies or priorities.
• Professional certifications or training related to digital marketing (e.g., Salesforce Marketing Cloud/Pardot certifications, Google Ads certification) are a plus.

Physical Demands/Environmental Conditions:

• Travel ~ 10% of the time for business needs.
• Standard office environment with regular use of a computer and other office equipment.

The base compensation range for this role is $85,000-$90,000. Base Compensation is influenced by many factors including, but not limited to: time in the role, previous experience, skills, knowledge, performance, work requirements, internal equity, and business / economic conditions.

Please note, we will not be providing immigration-related sponsorship now or in the future for this role.

Asahi Kasei Bioprocess America, Inc. (AKBA) provides pharmaceutical and biopharmaceutical manufacturers with a comprehensive suite of tools to maximize safety and improve yields of biotherapeutics during research, clinical and commercial-scale production. Planova virus-removal filters anchor a diverse product portfolio defined by quality, consistency and scalability. Additional areas of expertise include liquid chromatography, inline buffer dilution and oligonucleotide synthesis.

We are a growing team (140+) of professionals excited about what we do and our ability to impact healthcare delivery systems worldwide. We offer a "big company" benefits package and a "small company" culture and work environment. Every employee at Asahi Kasei Bioprocess America can impact our future.

#LI-MG1 #Hybrid

As an equal opportunity employer, Asahi Kasei believes a diverse workforce will provide us with the ability to continuously support the changes in the economy, society, and environment.