Product Marketing Manager



Marketing & Communications, Product
United States
Posted on Saturday, November 18, 2023
Kyruus' mission is to connect people to the right care, in pursuit of our vision: a better healthcare system- one that's transparent and accessible- where everyone gets the care they need. At Kyruus, our values are at the heart of everything we do:
We care deeply – We do the right thing even if it’s the harder thing.
We are fiercely driven – We harness our curiosity to pursue continuous improvement and create simple solutions to complex problems.
We lead with respect – We celebrate the individual traits that make each of us unique and seek out diverse voices to listen and learn.
We are accountable – We do what we promise for each other and our customers.
Here’s what that would mean for you in the Product Marketing Manager role.
Care: you care about our customers and end users, diving deep to understand mindsets and identifying differentiators.
Driven: you are self-motivated and have a relentless focus on internal education and enablement of the Kyruus products.
Respect: you bring together cross-functional teams–creating synergies and bringing people along on the journey of go-to-market.
Accountable: you are an integral part of the team, holding yourself and others to a high-standard while not letting perfection be the enemy of progress.
You’ll deliver crucial value to our company through go-to-market planning, content creation, and case study stories. You’ll guide product collateral and materials for the Kyruus product suite, bring valuable market insights to the company, and partner with cross-functional teams to bring new products to the market. You’ll model Kyruus’ core values and what it means to be an effective product marketer.

What you will do in a Product Marketing Manager role at Kyruus:

  • You’ll acquire in-depth knowledge of our target markets, segments, buyer personas, competitors and partners—focusing on their pain points and needs.
  • You’ll help to drive internal and external promotion of the Kyruus products to ensure consistent positioning and understanding of the Kyruus value proposition.
  • You’ll manage and create materials to support sales efforts, bringing to life product value and highlighting differentiators. This may include webpages, flyers, brochures, case studies, blogs and more.
  • You’ll be an expert on our product(s), the problems they solve, helping to influence marketing activities that create interest in the market.
  • You’ll meet with sales teams to understand target market challenges, and needs, and develop informed sales enablement resources.
  • You’ll partner with product management to understand product offerings and inform our messaging.
  • You’ll organize client case study programs to support product positioning and in-market storytelling, bringing market pain points and value to life.
  • You’ll report to the Director, Product Marketing in the Product Marketing department within the Marketing division.
  • You’ll excel at communication and collaboration across cross-functional teams to support your primary responsibilities and champion Kyruus’ value proposition internally.

How You can Grow

  • Kyruus will bring you through an onboarding process that is both structured and self-guided, designed to enable connection and productivity as you learn more about our company, functions and products. Additionally, we have a culture of feedback, inclusive of our performance review process that provides you with the coaching, resources and opportunities to help you learn and grow with us.
  • Kyruuvians in the Product Marketing Manager role can move in a more linear career path to a Senior Product Marketing Manager position.
  • Kyruus also loves to see an internal transfer. If a linear career path is not what you’re looking for, you can work with your manager and HR to explore lateral moves to other parts of the organization as you continue to grow with us.

What you will bring:

  • You’ll use your 6+ years experience in product marketing to:
  • Coordinate marketing efforts across the organization, bringing your marketing storytelling skills to help share product value in new ways.
  • Support external marketing efforts through development of market content, research papers, sales decks, collateral and by serving as the SME on your products.
  • Promote internal marketing efforts through creation and rollout of competitive intel training, positioning documents, and support materials.
  • Partner on feature and product launches, including coordinating cross-functional launch teams and development of go-to-market materials.
  • Manage multiple projects simultaneously and prioritize effectively.
  • Create an inclusive environment where your team and peers feel motivated to succeed.
Equal Opportunity Employer
Kyruus is dedicated to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, national origin, citizenship, age, disability, sexual orientation, genetic information. We will not discriminate, in any employment decision, against any individual or group on the basis of race, color, religion, sex, gender, national origin, citizenship, age, disability, sexual orientation, genetic information, or veterans/national guard/military reserve status. This shall be done in compliance with all applicable federal, state, and local laws in every location in which Kyruus has facilities.