Director of Marketing
Latch
Latch was founded in NYC a decade ago with a vision to create unparalleled experience for residents through hardware and software. Now after 100+ million unlocks, we're continuing that vision to transform how people interact act with spaces everywhere.
Our mission is to unified access to spaces, services, and experiences that redefine the way we live, work, and connect. We do this by combining software, products, and services into a holistic platform that makes spaces more efficient, enjoyable, and profitable.
Recently, we've acquired Honest Day’s Work, propelling us toward a seamless residential ecosystem. Think empowered building owners, operators, and residents with secure access.
Led by CEO Jamie Siminoff's visionary expertise, we're shaping the future of spaces.
About the Role:
We are seeking an experienced and visionary Director of Marketing to establish, lead, and grow our marketing department. As the Director of Marketing, you will play a pivotal role in shaping the company's brand strategy, building a high-performance marketing team, and driving the development and execution of strategic marketing initiatives.
Responsibilities
- Marketing Strategy and Planning:
- Develop a comprehensive marketing strategy.
- Conduct market research and competitive analysis.
- Define product positioning and messaging for target audiences
- Brand Development:
- Craft a compelling and consistent brand identity that embodies Latch's values and resonates with customers.
- Oversee the creation and execution of brand guidelines, ensuring brand integrity across all marketing materials and touchpoints.
- Drive brand awareness and equity through various marketing channels and campaigns.
- Team Building and Management:
- Recruit, onboard, and lead a team of talented marketing professionals, fostering a collaborative and innovative culture.
- Provide mentorship and define clear roles and responsibilities, setting performance goals and conducting regular performance evaluations.
- Demand Generation and Lead Generation:
- Develop and execute demand generation campaigns to drive qualified leads and accelerate sales pipeline.
- Utilize marketing automation tools to nurture prospects and improve conversion rates.
- Collaborate with sales teams to optimize lead generation strategies and ensure marketing qualified leads (MQLs) are effectively passed to sales for conversion.
- Content Marketing and Thought Leadership:
- Establish Latch as a thought leader in the proptech industry by creating and promoting valuable content such as blogs, whitepapers, case studies, and webinars.
- Develop content marketing strategies that address the pain points of our target audience and drive engagement.
- Digital Marketing and Advertising:
- Oversee digital marketing initiatives, including SEO/SEM, email marketing, social media, and online advertising.
- Implement data-driven marketing strategies to maximize ROI and optimize customer acquisition costs.
- Events and PR:
- Plan and execute successful events, conferences, and trade shows to enhance brand visibility and generate leads.
- Manage relationships with external PR agencies to secure media coverage and drive positive brand exposure.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- Proven experience (8+ years) in marketing management, with a focus on B2C technology products or services.
- Track record of successfully building and scaling marketing departments from the ground up.
- Strong strategic and analytical thinking, with the ability to translate insights into actionable marketing plans.
- Deep understanding of digital marketing, inbound marketing, and demand generation techniques.
- Experience with marketing automation platforms, CRM systems, and web analytics tools.
- Excellent leadership and team-building skills, with a passion for mentorship and talent development.
- Outstanding communication, presentation, and interpersonal abilities.
- Proven ability to work collaboratively and cross-functionally in a fast-paced, dynamic environment.
Note: The above job description is intended to outline the general nature and level of work being performed by employees assigned to this role. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required.
Joining us means:
- Having teammates all over the world in the US, Argentina, Mexico, Italy, Uruguay, Portugal, and Spain.
- Collaborating in a fast-paced environment where you can apply what you have learned in new challenges, and, more importantly, grow your career.
- Being encouraged to invent and innovate within your role and working in a company where calculated risk-taking is highly encouraged and thinking outside the box is a must.
We embrace diversity and strive to create an inclusive and equitable environment for all.