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At Lux, we seek the risk-takers, problem solvers and business builders of the future. We partner with mission-driven entrepreneurs who possess exceedingly rare intellects and are driven by the notion that science is the great equalizer. At Lux, we harness unique skills to break away from groupthink to develop new ways of thinking, adding value and authenticity to our companies and culture.

Novel Effect
Novel Effect
connected devices

Seattle-based Novel Effect is the leader in voice-driven media and entertainment. Through the use of voice, Novel Effect’s products blend physical and digital worlds to create immersive and interactive experiences across books, video and games.
Seattle, WA, USA
Founded in 2015
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