VP, Product Marketing - Remote



Marketing & Communications, Product
Remote · United States
Posted on Saturday, September 2, 2023

Pager is hiring a VP, Product Marketing to join our growing team! You’ll be a key member of our leadership team and will drive the success of our products to ensure their adoption in the marketplace. You will be responsible for developing and executing marketing strategies that effectively communicate the value, features, and benefits of our products to the target market.

Pager is a tech-enabled, care navigation solution that delivers a “doctor in your family” healthcare experience by making it simple for consumers to connect with the trusted experts they need to make the right healthcare decisions. Through our AI-enabled digital platform , and URAC accredited clinical services, Pager brings consumers, nurses, doctors and other members of the care team together through text, voice and video chat, all in one place. We partner with healthcare organizations to deliver seamless, tech-enabled services and solutions for a consumer experience that leads to better decisions, outcomes and healthier lives. Started in 2014 and based in New York City, Pager is led by seasoned technology and healthcare entrepreneurs to redefine the way that consumers interact with their healthcare.

Key Responsibilities:

  • Product Positioning and Messaging: Develop clear and compelling positioning and messaging for our SaaS products, highlighting their unique value propositions, competitive advantages, and benefits to healthcare professionals and organizations. Collaborate with cross-functional teams, including product management and sales, to gather insights and refine positioning.
  • Market Research: Conduct market research to gain a deep understanding of the healthcare industry, including current trends, customer needs, and competitive landscape. Analyze market segmentation and identify target customer personas to inform product marketing strategies and campaigns.
  • Go-to-Market Strategy: Develop comprehensive go-to-market strategies for new product launches and updates. Collaborate with product management, sales, and marketing teams to ensure alignment and successful execution of product launches. Define target market segments, create launch plans, and coordinate marketing activities to drive product adoption.
  • Sales Enablement: Develop sales enablement materials, including product collateral, sales presentations, FAQs, and competitive analysis documents. Train the sales team on product features, benefits, and positioning to ensure they are equipped with the knowledge and tools needed to effectively sell the SaaS products.
  • Content Creation: Collaborate with the content marketing team to create compelling and educational content that demonstrates the value and capabilities of our SaaS products. This includes blog posts, whitepapers, case studies, webinars, and other content formats that resonate with the target audience.
  • Customer Engagement: Work closely with customer success and support teams to understand customer needs, gather feedback, and identify opportunities for product improvement. Develop strategies to engage and nurture existing customers, drive product adoption, and facilitate upsell and cross-sell opportunities.
  • Competitive Analysis: Monitor and analyze the competitive landscape, including competitor products, pricing, messaging, and market positioning. Provide insights and recommendations to the product management team to ensure our products maintain a competitive edge.
  • Marketing Campaigns: Collaborate with the marketing team to develop and execute integrated marketing campaigns that generate awareness, drive demand, and increase product adoption. Leverage various marketing channels, such as digital advertising, email marketing, social media, and events, to reach target audiences effectively.


  • Bachelor's degree in marketing, business, or a related field (Master's degree preferred)
  • 10+ years of experience in product marketing within the healthcare or SaaS industry
  • Strong understanding of the healthcare market, including regulatory environment and industry dynamics
  • Excellent written and verbal communication skills, with the ability to translate technical features into customer benefits
  • Ability to conduct market research, analyze data, and identify actionable insights
  • Experience in developing go-to-market strategies and executing product launches
  • Familiarity with marketing automation and CRM tools for campaign management and lead tracking
  • Strong project management skills and ability to handle multiple priorities in a fast-paced environment
  • Collaborative mindset and ability to work cross-functionally with product management, sales, and marketing teams

For Colorado, Nevada, and New York-based employment: In accordance with the Pay Transparency laws the pay range for this position is $215,000 to $290,000. The compensation package may include stock options, plus a range of medical, dental, vision, financial, generous PTO, stipends for professional development, and wellness benefits. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. The range listed only applies to Colorado, Nevada, and New York.

Offers are contingent upon the successful completion of a background check. This may include but is not limited to substance testing, education, employment, references, state and federal licensure and certifications, criminal history, Office of the Inspector General (OIG) and General Services Administration (GSA) exclusions checks.

At Pager, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.