Product Marketing Manager
Pager
Pager Health is a connected health platform company that enables healthcare enterprises to deliver high-engagement, intelligent health experiences for their patients, members and teams through integrated technology, AI and concierge services. Our solutions help people get the right care at the right time in the right place and stay healthy, while simultaneously reducing system friction and fragmentation, powering engagement, and orchestrating the enterprise. Pager Health partners with leading payers, providers and employers representing more than 28 million individuals across the United States and Latin America.
We believe that healthcare should work for everyone. We believe that it’s too important to be as cumbersome and difficult as it is. And we believe that there is a better way to deliver a simplified, more meaningful healthcare experience for all – one that we’re determined to enable.
About the Role:
We’re looking for a Product Marketing Manager to help shape and amplify the story of our AI-powered digital wellness solutions. You’ll collaborate on the go-to-market strategy, messaging, and enablement efforts to drive adoption and differentiation in the market. This is a hands-on, highly collaborative role suited for someone who thrives in dynamic environments and enjoys turning strategy into clear, compelling execution.
What You’ll Do:
Positioning, Messaging, and Storytelling
- Develop clear, differentiated messaging and positioning across our digital wellness portfolio of products.
- Translate technical features into customer-centric value stories tailored to different audiences.
- Collaborate with senior PMMs and product teams to maintain consistent messaging across channels that are tailored by segment, buyer tyle, and market.
Go-to-Market Planning and Execution
- Partner with Product and Marketing teams to plan and execute go-to-market activities for new launches and enhancements.
- Work cross-functionally with Product, Sales, Client Success, and Growth Marketing to ensure alignment and smooth execution
- Track performance of campaigns and launches to inform ongoing improvements.
- Manage day-to-day execution details that keep GTM efforts on track and well-communicated.
Sales Enablement
- Build and maintain sales enablement materials (pitch decks, one-pagers, FAQs, etc.).
- Deliver training that aligns messaging with real-world sales conversations
- Ensure the team has what they need to tell a consistent, differentiated story in every interaction
- Collaborate with growth and customer success teams to execute product marketing deliverables pertaining to RFPs and account retention.
Market and Competitive Insights
- Collaborate with growth, customer success and product to capture competitive research and summarize key insights to inform positioning and messaging
- Support collection of customer and market feedback to shape future marketing and product decisions.
What You Bring:
- 3-5 years of product marketing experience in B2B SaaS; healthcare tech
- B2B health plan marketing experience strongly preferred
- Strong strategic thinking and execution chops: Ability to straddle product marketing strategy and execution.
- Proven ability to create compelling messaging for complex, multi-product portfolios targeting different personas
- Experience navigating long, consultative sales cycles with multiple stakeholders
- Clear, concise communication skills and comfort presenting to stakeholders
- Experience launching products or features, building GTM plans, and tracking outcomes
- Experience supporting product commercialization
- Comfort working in a matrixed organization, aligning with cross-functional partners, and influencing stakeholders
- A builder’s mindset: You enjoy bringing structure to ambiguity and moving things forward without waiting for perfect inputs
Skills:
- Bachelor’s degree in Marketing, Business, Communications, or a related field required
- Product Marketing certification preferred
- Equivalent practical experience in high-growth B2B SaaS environments will also be considered
- Experience with Microsoft 365 suite of programs, Notion, Figma, or other product project management tools.
For Colorado, Nevada, New York, and Washington DC-based employment: In accordance with the Pay Transparency laws the salary range for this position is $130,000 to $150,000. The compensation package includes medical, dental, vision, financial, generous PTO, stipends for professional development, and wellness benefits. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. The range listed only applies to Colorado, Nevada, New York, and Washington DC.
At Pager Health, you will work alongside passionate, talented and mission-driven professionals – people who are building scalable platforms, solving critical enterprise-level challenges in health tech and providing concierge services to help individuals access the medical care and wellbeing programs they need.
You will be encouraged to shape your job, stretch your skills and drive the company’s future. You will be part of a remote-first, dynamic and tight-knit team that embraces the challenges and opportunities that come with being part of a growth company. Most importantly, you will be an industry innovator who is making a positive impact on people’s lives.
At Pager Health, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Please be aware that all official communication from Pager Health regarding employment opportunities will originate from email addresses ending in @pager.com. We will never request personal or financial information via email. If you receive an email purporting to be from Pager Health that does not adhere to this format, please do not respond and report it to security@pager.com.
Pager Health is committed to protecting the privacy and security of your personal information