Senior Product Marketing Manager
Paradigm
This job is no longer accepting applications
See open jobs at Paradigm.See open jobs similar to "Senior Product Marketing Manager" Lux Capital.Paradigm is rebuilding the clinical research ecosystem by creating a platform that enables equitable access to trials for all patients while enhancing trial efficiency and reducing the barriers to participation for healthcare providers. Incubated by ARCH Venture Partners and backed by leading healthcare and life sciences investors, Paradigm aims to break down barriers across the trial ecosystem through one seamless infrastructure implemented at healthcare provider organizations, bringing potentially life-saving therapies to patients faster.
Our team is diverse in its experience and committed to the company’s mission to create equitable access to clinical trials for any patient, anywhere. Join us, and bring your expertise, passion, creativity, and drive as we work together to realize this mission.
As Principal Product Marketing Manager, you will be part of a diverse community, passionate about using technology to solve some of the biggest challenges in clinical research. Your mission is to co-develop and promote our products, creating compelling engagement strategies and collateral. You are key to helping customers see the potential benefit they can realize from Paradigm’s transformative approach.
You will be a self-motivated storyteller developing compelling, differentiated content around our platform, its capabilities, and its value. Your efforts will be centered around a diverse slate of clinical personas in the life sciences industry and you will play a key role in creating market opportunities and accelerating our growth.
What you’ll do:
- Product positioning and marketing strategy: including providing the customer voice to inform the product teams
- Digital and in-person campaigns and customer engagement: Create content and engagement strategies to generate awareness and interest in products. Develop and conduct demos for our audiences
- Core messaging and customer-facing collateral: (infographics, blogs, case studies, website content, videos) to move customers through the buying journey
- Sales/Partnerships enablement: Enable sales and partnerships with crucial sales tools that allow them to communicate and prove the value of our platform.
- Launches: Support launches of new products and releases for both internal and external audiences to highlight new capabilities and value provided for clients
- Competitive Intelligence: Be deeply knowledgeable in your understanding of the market landscape and alternative options for customers, including evolving technologies, and possess a savviness in the clinical trial ecosystem
- Be deeply knowledgeable of key competitors' strengths/weaknesses and reasons for competitive wins/losses (including in-house or custom development) and create tools that enable Sales
Who you are:
- 7+ years of product marketing experience in healthcare/pharmaceutical software & technology companies
- BA/BS degree or equivalent practical experience. You possess time and tenure in the discipline of product marketing
- Prolific and expert writer and content creator. You are a storyteller at your core and possess a nuanced understanding of a diverse range of audiences in the life sciences industry
- B2B product marketing background within healthcare and life sciences verticals
- Strong project management skills, with acute attention to detail
- Experience working with an enterprise customer base and sales force
- Ability to engage and educate buyers and users in a variety of personas
At Paradigm, we are committed to providing equal employment opportunities to all qualified individuals. We believe in creating a diverse and inclusive workplace that values the contributions of every employee, regardless of their race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law. We are an equal-opportunity employer and do not discriminate against any employee or applicant for employment based on any of the aforementioned factors. We encourage and welcome candidates from diverse backgrounds and perspectives to apply for our open positions. We strive to provide reasonable accommodations to qualified individuals with disabilities and to ensure that all employment decisions are based on job-related factors such as skills, experience, and qualifications.
This job is no longer accepting applications
See open jobs at Paradigm.See open jobs similar to "Senior Product Marketing Manager" Lux Capital.