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Senior Partner Marketing Manager | Platform

Ramp

Ramp

Marketing & Communications
New York, NY, USA
Posted on Sep 27, 2024

About Ramp

Ramp is a financial operations platform designed to save businesses time and money. Combining corporate cards with expense management, bill payments, vendor management, accounting automation ,and more, Ramp's all-in-one solution frees finance teams to do the best work of their lives. More than 25,000 companies, from family-owned farms to e-commerce giants to space startups, have saved $1B and 10M hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over $35 billion in purchases each year.

Ramp's investors include Sequoia, Greylock, Khosla Ventures, Founders Fund, Stripe, Goldman Sachs, Coatue, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart.

Ramp has been named to Fast Company's Most Innovative Companies list and LinkedIn's Top U.S. Startups for over 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine's 100 Most Influential Companies.

About the Role

Ramp is making a significant investment in building a robust partner ecosystem by expanding its network of SaaS integrations and strategic partnerships. We are looking for a Senior Platform Partner Marketing Manager to drive the development and execution of go-to-market strategies for integration partners, enhancing the overall value proposition for Ramp customers. This role is pivotal to expanding Ramp’s integration footprint and driving the adoption of our platform through impactful partnerships with other leading SaaS companies.

The ideal candidate will work closely with the product marketing team to ensure alignment on positioning and messaging of our platform products to customer audiences. You will also be responsible for defining and communicating the value of Ramp’s ecosystem to our ideal platform partner customer profile (ICP), enabling us to attract and engage the right partners for our growth.

What You'll Do

  • Develop and execute GTM strategies to expand Ramp’s ecosystem of integration partners, positioning Ramp as a critical component of a modern tech stack for finance teams

  • Lead partner activation and promotion initiatives to enhance the visibility and usage of Ramp’s integrations. The role will prioritize KPIs associated with integration installations and ongoing usage to ensure effective partner and customer engagement

  • Collaborate closely with the product marketing team to align on messaging, positioning, and value propositions for Ramp’s platform products, ensuring a consistent narrative across all customer touch points

  • Define and communicate the platform partner ICP, creating a compelling narrative that highlights the strategic value and opportunities for partners within Ramp’s ecosystem

  • Partner with product management and partnership teams to identify, recruit, and onboard high-value SaaS integration partners that align with Ramp’s strategic priorities

  • Lead the creation of co-marketing programs that highlight the combined value of Ramp and its integration partners, driving mutual customer acquisition and retention

  • Develop joint marketing initiatives with integration partners that showcase the unique value of Ramp’s connected platform, driving increased engagement and adoption among customers

  • Monitor and analyze the performance of partnership initiatives, using data and insights to continuously optimize and scale programs

  • Own the narrative around Ramp’s integration ecosystem, creating compelling messaging that communicates the value of Ramp’s connected platform to internal and external audiences

  • Act as the go-to expert on Ramp’s integration capabilities, educating internal teams and partners on the benefits of our ecosystem

What You Need

  • 7+ years of experience in partner marketing or ecosystem development roles, with a strong track record in building and scaling integration adoption with SaaS companies

  • Proven experience in developing and executing go-to-market strategies for technology partnerships that drive customer value and business growth

  • Demonstrated success in collaborating with product marketing teams to align on messaging and positioning for integrated solutions

  • Strong track record of creating and managing co-marketing campaigns that drive partner engagement, lead generation, and customer acquisition

  • Excellent cross-functional collaboration skills, with experience working closely with product, sales, and external partners to align on strategic initiatives

  • Ability to manage complex projects and prioritize multiple initiatives in a fast-paced environment

  • Exceptional communication skills with the ability to build and maintain relationships with both internal and external stakeholders

  • Familiarity with API-driven products and an understanding of technical integration workflows

Nice-to-Haves

  • Experience working with SaaS companies in the financial services or fintech industries

  • Background in developing partner ecosystems that include a range of integration types (e.g., data sync, workflow automation)

  • Prior experience scaling partnerships that drive meaningful customer outcomes in a B2B context

Benefits (for U.S.-based full-time employees)

  • 100% medical, dental & vision insurance coverage for you

    • Partially covered for your dependents

    • One Medical annual membership

  • 401k (including employer match on contributions made while employed by Ramp)

  • Flexible PTO

  • Fertility HRA (up to $5,000 per year)

  • WFH stipend to support your home office needs

  • Wellness stipend

  • Parental Leave

  • Relocation support for NY

  • Pet insurance

Other notices

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.